Sweden / Finland
From berserker Vikings to Nobel Peace Prize in just a few centuries - Sweden really has earned its reputation as a model for progressive society. Throw in its gorgeous people, high standard of living, clean-lined design and magically archipelagic capital, Stockholm, and you're onto a very good thing. Gothenburg and Malmö beckon with urban delights, and away from the cities, Sweden takes in vast areas of scenic coastline and idyllic islands. The wilderness areas of Norrland have the legendary midnight sun in summer, Arctic Scandinavia's highest mountain and marvellous hiking trails.
Finland is for the most part a quiet land, where a ramshackle cottage by a lake and a properly stoked sauna is all that's required for happiness. It's a vast expanse of forests and lakes and more forests, punctuated by towns full of people who are genuinely surprised to see tourists. During the months of the midnight sun, coastal regions are a sailing and fishing paradise. Inland, the largest unspoilt wilderness in Europe attracts thousands of trekkers every year. In the south, the capital Helsinki is a paradise for lovers of art and architecture.